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Monobe River This beautiful, placid river flows through some of Shikoku’s most pristine nature. Narrow roads with very…

Hata, Kōchi The Hata area is in the southwestern part of Kochi, forming the bottom left corner of…

The Muroto Geopark is a fascinating remote area of Shikoku.

Imabari Towel products include the towels found in homes and good hotels. But the brand also extends to textiles for interior goods and fashion.

The village of Nagoro is known around the world as the Village of the Dolls.

Impressions of Matsuyama Japan, as lovely as it is, stands among the world’s top tourist destinations, making it…

Maybe it isn’t the place of tour operators to produce polemics. But we’d prefer you not to waste your precious time on Naoshima.

Shikoku is home to many traditional crafts, and one of the most prominent is indigo dyeing.

Yes, of course. All of Japan is hot in summer.

The Iyonada Monogatari is a sightseeing train, a luxury travel genre that’s currently enjoying something of a boom in Japan.