Blogs
Find out what makes our destinations special places, get tips about what to see and do, and how to prepare for your trip.
Muroto, Kōchi
The Muroto Geopark is a fascinating remote area of Shikoku.
Imabari Towel and Textiles
Imabari Towel products include the towels found in homes and good hotels. But the brand also extends to textiles for interior goods and fashion.
Nagoro, the Village of Dolls
The village of Nagoro is known around the world as the Village of the Dolls.
Impressions of Matsuyama
Impressions of Matsuyama Japan, as lovely as it is, stands among the world’s top tourist destinations, making it challenging for an itinerant soul like myself…
Naoshima and Other Dull Pretension
Maybe it isn’t the place of tour operators to produce polemics. But we’d prefer you not to waste your precious time on Naoshima.
Indigo Crafts
Shikoku is home to many traditional crafts, and one of the most prominent is indigo dyeing.
Is Shikoku hot in summer?
Yes, of course. All of Japan is hot in summer.
Iyonada Monogatari Tourism Train
The Iyonada Monogatari is a sightseeing train, a luxury travel genre that’s currently enjoying something of a boom in Japan.
Jōgan-ji Temple Doll Funeral
Take part in an extraordinary exorcism of doll spirits.
Jon DeHart Interview
Travel writer Jon Dehart on Shikoku
Kashima Festival
One of the highlights of the Golden Week holidays.
Katsuo no Tataki at Kuroshio Ichibankan
Try delicious bonito, seared over burning rice straw.












