Blogs
Find out what makes our destinations special places, get tips about what to see and do, and how to prepare for your trip.
The Doburoku Guesthouse Kurousagi
The Doburoku Guesthouse Kurousagi While the ranks of sake-lovers around the world are growing, few people yet know much about doburoku, the raw and rustic…
The Kuma Highland
Kuma Highland Kuma Kogen Highland is an expansive inhabited area at a high elevation in central Ehime bordering Kochi Prefecture. Kuma is nominally a town,…
The Persecution of Buddhism in Japan
For centuries, Buddhism and Shintō existed in harmony in Japan until their violent separation at the start of the Meiji period.
The Uchiko Bamboo Festival
In early August, Uchiko holds its colourful Bamboo Festival.
The Uchiko Lantern Festival
The Uchiko Lantern Festival Uchiko is a rural area in Ehime Prefecture, about an hour’s journey from Matsuyama. The town of Uchiko is known for…
The Uwakai Sea
The Uwakai Sea The Uwakai Sea is part of Japan’s Inland Sea. It lies between western Shikoku and Kyushu, joining the Seto Inland Sea to…
Tokushima Top Ten
Tokushima Top Ten In this series of articles, we look at the top ten places in the four main cities of Shikoku – Tokushima, Matsuyama,…
Transportation routes to Shikoku
You can get to Shikoku by road, rail, ferry, and air.
Wasanbon
Wasanbon is a fine-grained Japanese sugar, traditionally made in Tokushima and Kagawa. The sugar is often used for Japanese sweets.
What to do in Dōgo
What to do in Dōgo Dōgo is a part of Matsuyama in Ehime Prefecture, known for Dōgo Onsen, which is said to be the hot…
What to pack for hiking
Everything on the list is normal walking gear.
Sustainability in Shikoku
Sustainability and Japan Adventurer Sustainability means different things to different people, depending on the situation they find themselves in. Currently in Japan, much noise is…












